June 2020 - June 2021 (1 Year)
Medically approved self-care app to help a billion people find their health through self-care.
Role: Head of UX : App / Website / Marketing
Scope of work:
Managing a team of 4x Product Designers, 2x Graphic designers, 1x Researcher.
Overseeing 3x key areas of the business: Product App, Website, Growth.
Expanded the Research function, mentoring UX designers, plus a research hire, as well as improving the way research is documented for future reference (confluence).
Improved business maturity with the help of understanding the need for research 1st approach mindset. The expansion of the Data Team gave focus to priority areas for business & users.
Help businesses mature to work in Agile, with proper prioritisation processes and avoid scope creep with top-down mentality.
Stakeholder management and improve cross collaboration between teams - breaking down silos.
Moved team to Figma / build out a beta design system.
Set-up and run design sprints and workshops.
What is it
Healthily is the award-winning self-care app that helps you build healthy habits for a happier you. Designed by doctors and used by millions, Healthily helps you track, spot patterns – and achieve your health goals.
Get your health back on track
Trackers, created by doctors which our doctors have created to boost your wellbeing.
Tracing: Sleep; Energy; Mood; Activity; Wellbeing, Pain; Medication; Symptoms (like coughing, fever or headache)
Create your own tracker
This feature creates your very own tracker(s )and focuses on what matters most to you. From building healthy habits to breaking bad ones.
Set handy reminders to help you track what you want, when you want.
See your progress and spot patterns
Be your own health detective. Keep an eye on your habits from day to day and see what your health looks like over time.
Discover what actions make the biggest difference, so you know you’re taking steps in the right direction.
Also compare your trackers side by side, so it’s even easier to spot patterns. For example:
does something you’re eating improve your mood?
Do certain exercises improve your sleep?
Keep notes just for you
As you track, you can keep notes in complete privacy to help you remember how you felt on a certain day or after a particular activity.
Congratulate yourself, give encouragement, and record what actions have the biggest impact.
Get help and expert tips
Talk to DOT, our friendly and confidential chatbot
DOT will help you find doctor-approved information on everything from sleep and nutrition to mental health.
Feeling unwell, check your symptoms with DOT and decide what to do next.
Browse a world-class library to learn what steps you can take to live healthily.
Say goodbye to back pain - sign up to the Back Pain Hub
Learn the 6 habits that help ease back pain, and track your way to a healthier back.
Sync with Apple Health
Sync Healthily with Apple Health and you’ll gain an overview of your health, in one place. It’s the easy way to spot trends, see what’s working – and start improving your wellbeing. For example, you could sync with Apple Health to gain Healthily insights into whether you’re drinking enough water, eating too much sugar, getting a good night’s sleep – and much more.
Top Level Objective:
To improve the App and Website offering for better acquisition and build a robust retention strategy
Helping users gain a clear insight into their health though forming healthy habits and keeping informed through a medically approved content platform
Some examples of what did we do?
Onboarding: Continuously look for improvements in UX to help customers get on to the platform with the least friction (KPI).
7-day retention strategy: build and continuously improve the users engagement during the 1st 7-days (KPI)
Subscription offering
Engagement strategy: build a clear engagement experience depending on where the user is on their journey to a better self (daily tracking, assessments)
Back Pain Hub: this paid-for feature (£3.99 month) allowed users to track their back pain over time.
Redesign of app: for building stronger brand awareness. Plus a new design system to roll out new features more quickly.
DOT chatbot: research to rebuild the experience for better engagement and offering to the user
Marketplace: build a one-stop-shop tele-health platform for the medically approved website offering. Appropriate products were also served on App during the right moments.
Research: Over time we improved our research capability though mentorship and also a Researcher key hire.
How did we do it?
Each piece of work went through the right product discovery phases to establish a user need.
UserTersting.com was used on a weekly basis to test our hypothesis, though moderated/un-moderated tests and also surveys.
Relied heavy on Data Analysis (Data Team) to check weekly on keys funnel(s) performances. Sometimes run A/B tets
How we measures success / improve the product?
QUAL: Research: weekly qual research with www.usertesting.com
QUANT: Data analysis with regular monitoring of key user funnels
NPS score and customer reviews
UX Research Learnings
Discovery
Guerilla testing / workshops / design sprint (5-days)
As we were remote due to Covid, the team spent a lot of time on MIRO
Qualitative research
Used - www.usertesting.com
Trained team in : preparing interview script / setting up the test / being the Observer and Moderator / analysis & presentation
Documenting research
Introduced the company to Confluence. Created a space for UX and Research, where all work could be documented and tagged
Website redesign
Responsible for the IA redesign of the site and preparation of wireframes
Overseeing Design and implementation
Web Chatbot: conducted early research to see if users would engage, and understand needs
Website: www.livehealthily.com