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Awards, Qualifications and Recommendations

AND Digital

UX Principle / Head of UX / Practice Group Lead
Nov 2021 – Present

Consultancy with a mission to close the world’s digital skills gap. Voted ‘best large company to work for 2023’. With over 2 years at AND as UX Principle, leading the UX Function and scaling the UX team to 8, whilst also nurturing their personal growth plan, expertise and capability through then formation of a UX Guild. Built out a 2 year UX Strategy plan to raise awareness of UX in the company. I was also very hans-on as UX Lead on all the following projects / clients:

• 2022: Informa

• 2022: Oxford Nanopore Technology:

  • Product: Voltrax

  • Product: My Account

• 2023: Hauser & Wirth:

  • Global Commercial Art Gallery. Acting Creative Director, replatforming several sites into one.

• 2023: Wagamama:

  • UX & Product Discovery and advising on companies strategic direction

Healthily

Head of UX

App, Website, Marketing
July 2020 – July 2021

Mission - to reach 1 Billion people worldwide. Health systems around the world are struggling as we’ve become too reliant google, seeing a doctor, or listening to 'old wives tales' for reassurance and guidance. At Your.MD (Healthily) we wanted to make it easier and more cost-effective for EVERYONE globally to access safe health information, so they can manage themselves through self-care, with state-of-the-art medically-approved AI symptom-checker and daily health tracking capabilities.

• Scale-up team and responsible for hiring (team of 7)

• Expanding the teams user experience abilities (UX, UI, Research, Data)

• Scale up research function and documentation, bring about a more user-centred approach

• Apply UX strategy to help inform the company direction (stakeholder management, Research, Data)

• Website : livehealthily.com

• App Store : Self-care App

smarter365

Director of UX

March 2020 – June 2020 (contract)

Leading experience which is at the heart of our product development and roadmap. The products goal is to help those people involved in the financial sector, like Mortgage Advisers/Brokers, spend less time during the mortgage process on doing paperwork, and endlessly inputting the same data. Automating the process through a simpler end-to-end digital platform powered by a suite of useful tools.

• Evolving the design-thinking and collaboration, and be more research led

• Unify the design across multiple touch points

• Scale and build out a robust design system

• Website: smartr365.com

UX Strategist and Manager

Central UX Team across Global Markets
Jul 2018 – Nov 2019

• Promoted into this pivotal UX strategist role following ongoing success within the company, this involves delivering robust support across multiple initiatives including managing matchmaking and experimentation initiatives in the central UX team

• Collaborates extensively with the Head of UX throughout MPs, enabling full identification of common user pain points across the journey, search and discovery, decision, connection and transaction, this resulted in the birth ofmatchmaking and significantly enhanced products and UX support provision

• Selected to lead the experimentation initiative with Adevinta in 2019 which encompassed strategic vision implementation and creation of UX and experimentation toolkit self help

• Developed the Research and Experimentation Guild including collaboration of cross-discipline Adevinta experts

• Identified and recruited an A/B Testing Expert, enabling improved direction during the development of a learning community for delivery of 1st 1 day workshop training

• Provided comprehensive marketplace support with Yapo, Avito, LBC, Spain from a UX perspective

• Conducted extensive analysis of the full experimentation process

• Managed the highly successful launch of the Adevinta Research portal in August following robust Beta testing

2015 - 2018

Head of UX, Global Privacy

Jan 2018 – Jun 2018

• Led and mentored an Oslo based team which consisted of a Senior Uxer and a UX Copywriter

• Ensured all marketplaces were ready and compliant with the GDPR deadline in collaboration with the Privacy Office and from a UX and product perspective

• Managed complex user research which enabled a full understanding of users perception to GDPR, developing online user journeys so that users could manage their data

• Liaised with the Product Officer regarding the collation of MP status on a monthly basis

• Head of UX and Design

  Global Advertising Platform
  Aug 2016 – Dec 2017

• Led and managed 4 global product teams in relation to the global initiative advertising platform

• Utilised vast user and design direction experience in relation to 4 product areas, ensuring availability of a simplistic booking platform encompassing real time data and reporting tools with improved insights

• Worked across self-serve ads (public) involving 1 stop shop for SMBs for ad campaign booking, utilising bespoke targeting and reporting capabilities

• Delivered a key audience targeting engine (internal) which was a key tool for developing segments and enabling greater demographic targeting of campaigns for users

• Provided the ads vantage reporting (internal) tool on behalf of sales team to ensure effective monitoring of guaranteed, non-guaranteed and programmatic campaigns and report generation

• Successfully led UX teams over multiple projects, managing the full lifecycle through the use of design centred methodologies, employee reviews and morale enhancing

• Significantly enhanced product user experience as well as improving product innovation, using design standards

• Managed the key design for a global brand with a robust focus on globalisation

• Built and developed key partnerships with external research agencies to enable robust research completion across France, Sweden and Norway

Senior User Experience Designer

Visual design, branding and Communications
Apr 2015 – Aug 2016

• Delivered expertise within this leading company regarding senior user experience and visual design on behalf of the global team, leading junior visual designers throughout EMEA

• Led a number of visual design projects including 3 start-up products, enabling successful product strategy through liaison with research as well as playing a key role in agile teams

• Worked within self-serve ads which was a 1 stop shop for the booking of ad campaigns by SMBs, this involved bespoke targeting and reporting capabilities

• Assisted in the audience targeting engine which focused on the development of targeting segments to enable users to target their campaigns against specific criteria such as gender, location and attributes

• Played a pivotal role in ads vantage reporting which enabled campaign monitoring by sales teams

• Acted as Senior Communications Designer for global internal communications with emailers and internet articles

• Key member of the global UX team with 130 companies, developing an online digital repository for creatives

• Achieved success in all areas including assisting in the development of the company ads brand and in driving a stronger UX community with the Global UX Council

Lead Visual Designer (EMEA

PayPal EMEA
Apr 2015 – Aug 2016

• Collaborated extensively with writers, researchers, solution managers, marketing, analytics, risk, compliance and developers within this pivotal lead visual design position

• Successfully managed the design of “PayPal Here” EMV in EMEA ahead of the mobile product launching in the UK and Australia in 2013/2014 and winning “Best Financial App” 2014

• Delivered engaging and compelling user experiences through key use of design skills

• Utilised UCD principles and tools including CDI throughout all discovery, design, definition and delivery activities

• Thrived within this prestigious and challenging environment, fully utilising Agile, completing design and re-iteration and communicating with stakeholders regarding design feedback

• Ensured robust tools were fully utilised for concepts, visual mock-ups, wireframes and prototypes as well as managing designs across multiple platforms involving mobile, web and tablet

• Ensured designs were implemented and full QA control through communication with global DEV teams

• Excelled during the overseeing of a key “Service Design” project on behalf of PayPal Here in Russia, promptly acquiring a comprehensive understanding of user behaviour in relation to buying

• Assisted with global visual design language, reusable patterns and detailed page specs

Bluegold Media Ltd

Company Owner with multiple freelance contracts and clients
Apr 2009 – Sep 2011

Excelled in the development and launch of this key company, securing contracts within a number of prestigious companies including:

John Lewis (9 months), Dapper Ltd, GYRO, River Publishing, Black Sun, Zoo-Media,

New Brand Vision, Bakehouse Communications, Adventis NMG, Positive Thinking, and Cosmic ID

Played a pivotal design role within multiple client websites including

www.johnlewisinsurance.com / www.gararock.com / www.abiquo.com

www.dwell.co.uk / www.aifaffwd.net / www.mworldwide.co.uk

Senior Web Designer

Jan 2007 – May 2009

• Headhunted to join this luxury brand within their start-up period, developing the design studio, recruiting employees and leading junior designers

• Provided design and art direction expertise in relation to website templates encompassing landing pages, catalogue pages, product pages and a weekly “what’s new” page ahead of e-commerce site launch in 2007

• Played a pivotal role at driving and enhancing the user experience and functionality

• Delivered extensive input within the weekly marketing strategies including weekly updates to the home page as well as desktop and mobile emailers aimed at increasing sales

• Led the provision of regular editorial design feature stories following the introduction of CoutureLab World in 2008, this enabled a greater shopping experience and an understanding of product artists

• Collaborated with the e-commerce manager during the design and provision of external sites and brand promoting banners to enable ongoing increases in sales

Media Ontrack

Creative Director

Owner-Shareholder
Mar 2005 – May 2010

• Successfully launched and led this pivotal publishing and media company in collaboration with a business partner

• Developed the key concept magazine Urbane, delivering an environmental product that focused on driving sustainability in the community and connecting Greater London train network users with similar ethical principles

• Achieved key success including winning a publishing contract from Southern Rail involving the creation of a monthly “Southern Ontrack Magazine” for distribution amongst the Southern network, maintaining full production control including design, art direction, photography and printing

• Launched the Urbane magazine in 2008 involving robust design and website building for www.ontrackmag.com, successfully focusing on sustainability issues, securing Southern Rail and later acquiring Northwest Trains

• Acquired Runner Up for “Best Marketing Publication” by ACoRP for Southern Ontrack magazine

Art Editor / Senior Web Designer

Mar 1996 – Jan 2007

• Achieved extensive success within this organisation, delivering extensive management input as the Art Editor whilst working across leading publications and receiving numerous award

  • Nikon Pro: Nikon Europe, professional lifestyle magazine (Won 2 Awards and was a runner-up on 4 occasions)

  • Your Real Holidays: TUI / Thompson Travel magazine

  • The Go One-line Guide: Go Airlines in-flight magazine(Won 3 x Awards and was a runner-up)

  • Highlife Omnia: British Airways in-flight entertainment magazine

  • Business Life: British Airways in-flight entertainment magazine/ BA World Engineering: BA technical magazine

  • Concord: British Airways in-flight entertainment magazine/ Caledonian Airways in-flight entertainment magazine

  • Halifax: Halifax Group newsletters, brochures and mailers
    

• See AWARD below

Early Career

• 1997 – 2000
  Red Creative Concepts
  Owner / Art Director / Graphic Designer / Web Designer / Production Manager

• 1991 – 1995
  Cameron Design
  Art Editor / Studio Production Manager

• 1993 – 1995
  Redman Graphics
  Freelance contracting + own clients